You've nailed your outreach, prospecting, tracking, and closing out. You've done your very best email and SMS campaigning and you've finally got the member over the line and made a membership sale. Now it's time to set them on their journey path, guide them and make sure they have the best possible member experience. Whilst we all know sales are...
PR is an essential part of your club's overall marketing mix. As an independent club you can't always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys!
The key to funneling those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned cash.
Every club owner, manager and sales person wants to ensure those membership sales numbers are as high as they can possibly be for month end. But how can clubs do this effectively without spending a fortune on marketing campaigns, and without “spamming” their prospects?
How many of your prospects are slipping through the net?
So, you've got a million and one things to do, enquiries are flying in left right and centre (hooray!) and your prospects are deciding whether start making headway on their fitness journey. The question is, how are you ensuring the optimum amount of sales are being closed?
Outreach is an essential part of the sales process, which is why you need to work smarter, not harder.
Version Update 7.73b Released 12th June 2013
We are excited to present to you the latest version of ClubWise - 7.73b. Whilst this update is primarily made up of small fixes (thank you for the feedback!), there are some slightly more prominent changes we've made to provide you and your members with a simpler and easier experience.