Referral programmes are a great way to utilise your club’s strongest asset, your members.
Going out and about into the local community is the perfect way to get high-quality leads and prospects. For some, your presence may simply serve as a reminder of your facility, for others, it may prompt them to take action on a goal or ambition. Joining a gym may not have even been a consideration of some people that you talk to, but after hearing...
New members often start out on their fitness journey with great intentions. They have chosen to get active and healthy and on their mission to do so they have joined your club, this is great news. But now you have to keep them engaged. After all, the figures show if a member attends your club less than once a month they are at a very real risk of...
Member retention is a really important part of keeping your business healthy. Check out our top ten tips below.
When you combine your prospect and member database with the flexibility of the campaign manager, the result is an effective tool to maximise sales and retention.
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is...
PR is an essential part of your club's overall marketing mix. As an independent club you can't always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys!